About Us

Ying FengYu, an inheritor of intangible cultural heritage in Wenzhou, pioneers the Cheongsam (Qipao) culture and dedicates to its spread. As the fourth generation of a Cheongsam-loving family, Ms Ying has devoted herself to Cheongsam making for half of the decade since 1969. By combining the classic aesthetics of Cheongsam and the beauty of each woman, she has strived to innovate on the basis of tradition. Every woman, regardless of age or figure, will see how their temperament and attractiveness been accurately captured by Ms Ying, who is able to sketch out a finished work in mind the moment she touches any fabric. Working diligently and tirelessly, she has won wide acclaim in the local area, even people from other provinces and overseas Chinese would come to appreciate her works and order Qipao dresses. “Qipao Yu” has thus become her another name.

“I makes Cheongsam dresses, and Cheongsam enriches my life.” Choosing fabric, designing, tailoring, and teaching, Ms Ying cherishes and pursues the craftsmanship with dedication. She has trained more than 60 craftsmen and nurtured her own Cheongsam aesthetics and cultural soil in Wenzhou.